Where exquisite
flavours take flight
Offering boutique catering
Commercial Flights
Charters
Private Events
Lounges
About Us
Established in 2011, Food Directions has redfined hospitality and airline dining with a commitment
to timeless artistry, culinary innovation, and excellence. We craft experiences that go beyond service,
by elevating efficiency, profitability, and reputation in an industry where precision meets passion.
Our approach blends meticulous management with inspired gastronomy,
where we implement proven systems that ensure seamless operations and maximised revenue.
With an intricate understanding of our markets, we transform every opportunity into tangible success while
upholding the highest standards through risk management and high-end market specialisation.
By offering equity stakes to our operational management, we also empower our operators
to run businesses with an owner's passion. This ensures that every dish, every detail, and every decision
reflects the finest in elevated hospitality.
to timeless artistry, culinary innovation, and excellence. We craft experiences that go beyond service,
by elevating efficiency, profitability, and reputation in an industry where precision meets passion.
Our approach blends meticulous management with inspired gastronomy,
where we implement proven systems that ensure seamless operations and maximised revenue.
With an intricate understanding of our markets, we transform every opportunity into tangible success while
upholding the highest standards through risk management and high-end market specialisation.
By offering equity stakes to our operational management, we also empower our operators
to run businesses with an owner's passion. This ensures that every dish, every detail, and every decision
reflects the finest in elevated hospitality.
Founded by local industry
visionaries with a wealth of experience
in catering and fine dining, our legacy
is built on a passion for excellence
and culinary artistry in airline and
hospitality services.
visionaries with a wealth of experience
in catering and fine dining, our legacy
is built on a passion for excellence
and culinary artistry in airline and
hospitality services.
From concept to creation,
every dish exudes our meticulous approach spanning development, presentation, approval, training and seamless implementation - ensures that every bite reflects the highest standard of innovation.
every dish exudes our meticulous approach spanning development, presentation, approval, training and seamless implementation - ensures that every bite reflects the highest standard of innovation.
With state-of-the-art kitchens
and ISO 22000/2018 accreditation, we set
the gold standard in food safety and
innovation. Led by top chefs, our team delivers first class dining with precision, passion, and sophistication.
and ISO 22000/2018 accreditation, we set
the gold standard in food safety and
innovation. Led by top chefs, our team delivers first class dining with precision, passion, and sophistication.
Elevated in-flight dining
Composed for the Clouds
What we bring to the table
A Culinary Powerhouse Redefined
365 day operation
Fully trained brigade of chefs
Quality Control Department
Procurement Department
Training Centre
24 hour security
High-tech equipement
Warehouse Storage
Fully trained brigade of chefs
Quality Control Department
Procurement Department
Training Centre
24 hour security
High-tech equipement
Warehouse Storage
Outsourced laundry
Proven logistics
Product Sustainability
Daily deliveries
Managing lounges
Menu development
Full catering model
Staff development and training
Proven logistics
Product Sustainability
Daily deliveries
Managing lounges
Menu development
Full catering model
Staff development and training
Our Culinary Partnerships
with the World's Leading Airlines
Our Menu
Boutique Catering
At Food Directions, we bring deep market expertise, specialising in risk management
and control systems to ensure every meal is meticulously managed.
and control systems to ensure every meal is meticulously managed.
Catering Capacity
Johannesburg
18,000 meals per day
Capetown
8,000 meals per day
Fleet
Light catering vehicles
Modern catering high loaders
Refrigerated transport
18,000 meals per day
Capetown
8,000 meals per day
Fleet
Light catering vehicles
Modern catering high loaders
Refrigerated transport
Our People
Team Strength
500 dedicated staff members
Culinary Training
Ongoing chef development at
HTA School of Culinary Art
Safety & Quality
All staff trained in HACCP
and food safety protocols
500 dedicated staff members
Culinary Training
Ongoing chef development at
HTA School of Culinary Art
Safety & Quality
All staff trained in HACCP
and food safety protocols
Behind The Scenes
From our bustling kitchen to our clients' doorstep, every dish begins with care,
creativity, and top-quality ingredients. Our dedicated team starts early, chopping, stirring,
and plating with precicion to ensure every bite is packed with flavour. Once the meals are ready,
our delivery crew takes over-making sure your food arrives fresh, beautifully presented,
and right on time. It's all part of our promise to bring the full catering experience straight to you.
creativity, and top-quality ingredients. Our dedicated team starts early, chopping, stirring,
and plating with precicion to ensure every bite is packed with flavour. Once the meals are ready,
our delivery crew takes over-making sure your food arrives fresh, beautifully presented,
and right on time. It's all part of our promise to bring the full catering experience straight to you.
Our Commitment to Industry Compliance
VSANS 10049 requirements for prerequisite programs (PRPs)
SO/TS 22000 2018 to ISO 22000 2018
Codex Hazard Analysis Critical Point (HACCP) principles
Food Safety Management System requirements as guided by the Global Safety Initiative (GFSI)
Applicable laws, regulations and compulsory specifications
Halal Compliant
SO/TS 22000 2018 to ISO 22000 2018
Codex Hazard Analysis Critical Point (HACCP) principles
Food Safety Management System requirements as guided by the Global Safety Initiative (GFSI)
Applicable laws, regulations and compulsory specifications
Halal Compliant